Well it all starts like this, come on did u really think it would be that typical.

But oh yes it does... like an actor reading his first script.

Liza Abrahams introduced ray... showroom because she thought it would be the natural progression after being in the industry for many years as a sales manager and sales executive. Blah, blah, blah!

While studying the trade of fashion marketing and business, Liza paid her way thru college working at a showroom in her hometown Dallas, TX...(can you believe it this girl seems like a natural New Yorker but in actuality is a southern bell) But don’t get fooled we all know "you can't judge a book by its cover."

Ray, who is Ray??? "As in Charlie from Charlie’s Angels..." (Never see him only hear him)

Raymond is Liza's father and mentor. Staying true to her roots, Raymond worked in textiles in Israel... Where he became skilled in the tricks of the trade...It all became very ironic.

After the tragic loss of her mother, the only place to go was up.

Liza finally found the right brands and her niche; which happened to be t-shirts for every market (street, premium, boutique and surf & skate specializing in men’s and women’s).

Located in the fashion center of the world "SOHO" (well ok, maybe not the world, lol) Brands such as PUBLIC DOMAIN, DOCTRINE, DEBRA HAYBURN, GOATS, SOUL DENIM, AQUA IV,and DORSIA are all part of the designer matrix at ray…showroom

"LET'S JUST SAY IT’S LIKE GOING TO YOUR BEST FRIENDS CLOSET"

But don’t think for one second there’s no superstar sales person...

Stephon Torrence, a unique dynamic, to the showroom adds a fresh new perspective, with a background in styling and a good knowledge of sales/marketing...This new face adds hype and charisma to your average sales guy.

Stephon being from a small town in Delaware really gave the true meaning of finding “a needle in a haystack” or “a diamond in the rough.” This guy is no new kid to the block…..that is “Bleeker and Houston”.

This duo together adds an edge to “street swag”. Not to mention a one stop shopping in the streets of Soho NYC.